Article Writing 101 - Know Your Niche

"When you really know your topic inside and out, article writing is easy and enjoyable."

This was the first sentence one of the top article marketers in the world spoke on a conference call I listened in on a few years ago. It didn't really sink in at the time, but nothing I've learned about writing articles has been truer, in my experience, than those simple words.

Whether you're writing to put content on a website, on your blog, or for marketing purposes, the floodgates only truly open for you once you've taken the time to thoroughly immerse yourself in your chosen niche. When I first started writing online, I was ecstatic to string together 4 or 5 days in a row where I could produce a few articles each day. I bet that sounds familiar to many of you reading these words, right?

I wish I'd taken the time at the beginning to investigate topics related to my niche more deeply than I did. That single failure on my part made my article writing efforts often feel like pulling teeth. Only once I'd educated myself adequately did I find that the words flowed smoothly and coherently - without the need for lots of stopping and starting and, later, lots of revisions and editing.

But, it goes deeper than just being able to write better (and more) articles. Really, you do yourself and your customers a disservice when you aren't as knowledgeable as you should be about your niche. It's all well and good to jump into a new niche that's hot. Good marketers can make some quick money jumping around like that. More power to them.

But, if you're looking for something stable and sustainable, there really is no substitute for becoming thoroughly educated about your niche. The articles you write for your site and for directories will come easily and the information you pass on will be more useful to your readers.

In the long run, this will be invaluable to you in terms of building trust and branding yourself as an authority in your niche. The bottom line is that your success ultimately depends on the value people place on the words you say and write. Your article writing should convey how fully you know your business. Don't be so eager to toss out articles left and right that you shoot yourself in the foot with the very people who might otherwise become loyal, repeat customers.

Are you looking for ways to bring in more free traffic to your website? Pick up a copy of John's article writing guide and get the blueprint for writing articles that become traffic magnets.

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