Getting people to return phone calls in this economy can be a real challenge for marketers of real estate and construction services. It's not easy, but there are a few common sense things that may help when leaving voice mail messages.
Be brief.
Leave a long winded message and see it get deleted. People have busy schedules. Get to the point quickly and improve your chances that they'll return your calls.
Speak slowly and clearly.
Ever get a message where someone races through the phone number? It's really annoying for the receiver to have to replay the voice mail message several times just to figure out the caller's phone number. Speak slowly and clearly and make it easy for people to return your calls.
Always leave your phone number.
Even if you know that the person you're calling already has your phone number, leave your phone number again. Don't assume they have caller id. Failure to leave your phone number will often require the message receiver to go and find your phone number. Do this and reduce your chances that people call you back.
Make it convenient and easy for the person to call you.
Give a variety of times they can reach you. The telephone tag game is alive and well in real estate and construction and it's a big turnoff. It's also rude to ask them to call you back at a specific time. Give the person some choices and reduce the phone tag fiasco. The above tips may sound like common sense, but it's amazing how often they're ignored. It's tough to win new work in this market, There are a lot of contractors fighting for a significantly smaller pool of projects and simple tasks like these can make the difference in winning versus losing new projects.
John P. Kreiss
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