Trust Matters Now More Than Ever

Given the state of the world political stage and the perception that highly important business people are often crooks, it's easy to make the assumption that simple things like integrity and ethics are nice to have but not essential to everyday life. Actually, nothing could be further from the truth - and truth still matters as much, if not more, than it ever has. In fact, it's crucial to building and maintaining trust which, in turn, is perhaps one of the most underrated business tools at our disposal.

Stephen Covey, son of the driving force behind the Habits of Highly Effective People books, is convinced that we are in the middle of a trust paradox. The lower our current levels of trust become, the more we see its importance. No where is this more apparent than in the business world where we can actually measure the results on both sides of the trust equation.

The old adage that says time is money perfectly applies when we look at our present situation vis--vis trust. We see how expensive and time consuming most business has become. Consider how much longer it takes to fly from one destination to another since we've lost trust in the ability of the airlines to protect us. Think too about how financial negotiations have gotten bogged down where we've become suspicious that the people we're bargaining with are untrustworthy.

Conversely, we see how things move ahead when the opposite is true. With trust the speed of doing business changes exponentially. For example, when someone well respected -- like Warren Buffet -- is in the room, the level of confidence rises dramatically, the process of negotiating a deal is streamlined and significantly less time is spent creating transparency and building a slew of safeguards to insure that no one is taking advantage of the other.

Furthermore, once we come to see how indispensable a business variable trust can be, we want it for ourselves as well for others. The important thing is to understand that being trustworthy is a learnable skill that requires the adoption of positive habits that can be practiced on a regular basis.

As Stephen Covey has pointed out, there are several key aspects to this process of garnering trust. In addition to being honest and ethical, we need to be competent, to show up when we say we will and do what we've promised to do. By combining strength of character with such competence we can begin to reap the benefits that come with being trustworthy.

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Well-known international speaker Raymond Aaron is author of seven books and a New York Times bestselling author of "Chicken Soup for the Parents Soul" His latest book, hot off the press, is "Double Your Income Doing What You Love".